BZR Upsell

Upsell is a product for brands that integrate with BZR. Upsell was a tool used to provide cross pollination in user traffic between similar brands to ultimately reduce marketing costs and increase conversion value. We later made upsell publicly available to brands on any e-commerce platform with a simple one-click integration through an installation product called BZR Link – a major product improvement.

This technology was ultimately acquired and spawned Fondue.